Understand how people experience your event.
Attendee Tracking reveals how people move through an event, which areas they visit and where they spend their time.
From live footfall visibility to detailed post-event analysis, StepWISE selects, delivers and supports the approach best suited to the event and the insight required.
Two ways to understand attendance
Zone-level attendee tracking
A small device attached to each attendee's badge or lanyard communicates with beacons installed throughout the event space.
This identifies the predefined area the attendee is in—such as a ballroom, breakout room, open-plan stage or exhibition stand.
Attendee counting
For events that need a broader view, attendee counting provides a strong indication of footfall within defined areas without requiring badge-mounted devices.
Insight during and after the event
Live visibility
A live dashboard can provide current footfall and attendance information while the event is taking place.
This helps the event team understand how spaces are being used and identify emerging attendance patterns.
Post-event analysis
A comprehensive report can reveal:
- attendance by session, stage, room or exhibitor stand
- dwell time within defined areas
- journeys between different parts of the event
- repeat visits
- the busiest locations and periods
- broader movement and footfall patterns
Where appropriate attendee information is available, the analysis can also explore patterns across cohorts such as geographic origin, industry or job role.
Turn movement into better decisions
Improve event planning
Understand which spaces, sessions and features attracted the most interest and use that evidence to inform future layouts and programmes.
Strengthen exhibitor and sponsor reporting
Provide clearer insight into visits, dwell time and engagement within relevant event areas.
Understand different audiences
Compare how attendee groups engage with the event and identify differences in their interests and behaviour.
Support live operations
Use current footfall information to build a clearer picture of how people are moving through the venue.
Insight matched to the requirement
StepWISE works with multiple specialist platforms, allowing the approach to be selected around the event rather than a predetermined technology.
The recommendation may be influenced by:
- the level of insight required
- whether attendee-level or aggregate information is needed
- privacy and anonymity requirements
- the event layout and duration
- deployment complexity and budget
Privacy considered from the outset
Tracking data can be kept anonymous or, where appropriate attendee information and permissions are in place, connected with individual attendee profiles.
Anonymous deployments provide valuable movement and attendance patterns, while connected profiles enable greater depth of attendee and cohort analysis.
StepWISE works with the client to define the intended use of the data and ensure the chosen approach reflects the event's privacy requirements.
One accountable delivery partner
StepWISE manages the deployment from beginning to end, including:
- requirements and platform selection
- project planning and configuration
- beacon and device preparation
- installation and testing
- onsite support
- reporting and post-event analysis
The result is a coordinated service designed around the questions the client needs the data to answer.
Make every movement more meaningful
Whether the priority is live footfall visibility or detailed post-event intelligence, StepWISE can identify the right approach for the event.
Let's start a conversation